I am a UX & UI Design Director with extensive experience concepting and designing digital, interactive and multimedia applications. I have a fine arts background and a master’s degree in Industrial design. For me it’s all about the aesthetics and the functionality. It has to be simple, beautiful and easy to understand. I get excited by complex UX problems and intricate application design. Working with a technology team is as rewarding as working with my own design teams. I’ve designed and directed everything from enterprise products, large scale responsive websites, mobile & digital applications to global rebrands, as well as online and print advertising.