Cessna Personas & Journey

  • Skills:
    Creative Direction
  • Client:
    Cessna
  • Type:
    Brand Planning
  • View:

When rebranding Cessna, we started with their customers—past, present and future. We explored their likes, dislikes and purchasing habits when it came to buying a jet. And then we took all that research and rolled it into every print ad and digital communication we developed.

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