Cessna Brand Guide
The style guide we created for Cessna was an exhaustive and highly detailed guide for maintaining a consistent look and feel across all channels. For more than 85 years, Cessna has been at the very forefront of aircraft innovation and engineering. So when they asked us to breathe new life into their brand, we knew we had to push the envelope. We took them from a classic (and very safe) red, white and blue color identity to a sleek, bold and uncompromising look that stood out in the market.