Cessna XLS DM
To attract potential clients through the direct mail channel, we knew we had to design a package that stood out from everything else. And that’s exactly what we did. Like the Soverign DM piece, the XLS package featured a sleek black matte finish and a wrap that gave every piece an exclusive, high-end feel. We focused on the new Guardian service program of the Xls and tied in an augment reality experience so the recipients could immerse themselves in the exceptional beauty of the jet.